Octopass

Octopass is redefining how people stay active. One flexible membership unlocks access to over 50 sports facilities across the Netherlands, from gyms and swimming pools to climbing walls and wellness centers. Indoors or outdoors, solo or in a group, online or offline. Octopass gives users the freedom to move their own way. I helped shape the brand from the ground up. Starting with a clear connection between their mission and identity, I developed the logo, color palette, typography, and tone of voice. Beyond the brand foundation, I designed the app interface, created a set of versatile social media templates, and supported their marketing strategy. With Octopass, I wasn’t just designing a brand. I was helping build a movement around accessible, enjoyable fitness.