About Kywi

I help people build brands that actually work. Not just pretty logos, but strategic, bulletproof brands that help businesses grow.

But let’s rewind a bit. It all started with me, an average Dutch guy with a slightly above-average will to make things work.

I never planned to become a designer or a business owner. In fact, I started out studying physical therapy. It didn’t take long for me to realize that I hated it. It felt like a dead end. So, I quit.

With no clear direction, I took a job in construction. One day I was a carpenter, the next an electrician, plumber, or whatever the project needed. It was hands-on, practical, and physically demanding. My back is very grateful I didn’t stay in that field. But construction made me realize what I was missing all this time: a creative outlet.

I knew I didn’t want to be in construction forever, so I started studying Communication & Multimedia Design. This time, everything clicked. It was the perfect mix of strategy, creativity, and problem-solving.

While still in school, I started making logos, brand decks, and presentations for others. At some point, I thought:
"I might as well start my own agency." So, I did.

Then Covid happened. Suddenly, branding wasn’t a priority for most businesses. My work dried up, so I pivoted and took a full-time job as a UX designer at a crypto company. It wasn’t what I had planned, but it kept me moving forward.

After that, freelancing called me back. I quit my job, built my own systems, and now, I run a design agency that helps brands stand out, not just visually, but strategically.

My journey wasn’t traditional, but that’s exactly why I do what I do. I know what it’s like to start from scratch, to pivot, to build something from nothing. Together with some of the most amazing creatives, we help others do the same.