Fresh Advertising
Since 2024, I've been collaborating closely with Fresh Advertising, a creative advertising agency specializing in the fitness, construction, and coaching industries. Together, we help brands inspire people to live healthier, build their dream surroundings, and feel better overall. This is an intensive, ongoing partnership where I design Meta ads for all of their clients.
Problem
Content that stands out in the feed isn't enough. For Fresh Advertising's clients, it's not just about visuals looking great. It's about visuals that actually drive results: more clicks, more leads, more revenue. The challenge is finding what truly resonates with each specific audience, within industries where trust and recognition are decisive factors.
Approach
I design scroll-stopping visuals for Meta ads, treating every piece of content as a strategic experiment. By continuously testing what works and why, the focus is on combining strong design with performance insight. While I initially also produced short-form videos, the focus has since shifted entirely to visuals, because that is where I can deliver the most impact and efficiency.
Result
A steady stream of high-performing ad creatives across multiple clients at once, spanning fitness, construction, and coaching. The visuals aren't just aesthetically strong, they're directly tied to measurable results for Fresh Advertising's clients.
Next Steps
The partnership remains ongoing and intensive. With the sharpened focus on visuals, the emphasis is now on further refining what performs best per industry and per client.
