Dutch Blockchain Week
The Dutch Blockchain Week is the largest Web3 event in the Netherlands. Since 2023, I've been creating the complete visual identity and all event materials, bringing its vision to life year after year.
Problem
Dutch Blockchain Week had outgrown its own look. As the largest Web3 event in the Netherlands kept scaling, its visual identity couldn't keep up. It was inconsistent, scattered, and not reflecting the calibre of the event it had become.
Approach
Starting in 2023, Kywi took ownership of the complete visual identity. This meant designing a cohesive system that works across every touchpoint, digital and physical. Every edition, every asset, every detail: consistent, sharp, and on-brand. Logo, font, colors and design assets were caferully crafted and picked to ensure a strong look and feel.
Result
Over 20+ materials delivered across multiple editions, including flags, event graphics, digital assets, and promotional materials, all built to flex with the event's evolving themes while staying unmistakably DBW. Dutch Blockchain Week didn't just grow. It levelled up.
Next Steps
This year, the event moved to the Johan Cruijff ArenA, one of the most iconic venues in the Netherlands. The brand was ready for that stage. Next year, the event will grow even bigger. Mark my words.
