Incogniton
Incogniton is an anti-detect browser used by over 1 million people to manage multiple online profiles without getting banned by platforms like Meta. Since feb 2026, I have been redesigning of the platform, turning it from a technical niche tool into a user-friendly solution.
Problem
The product felt too complex and too niche for its intended business audience. Affiliate marketers, dropshippers, and social media managers dropped off due to a steep learning curve, an overwhelming number of settings, and a lack of trust in the product. Free users didn’t see the value, which stopped them from becoming paying customers. Also, the interface looked dated.
Approach
The brief was to reposition Incogniton from a niche tool into a premium multi-account management platform. The starting point was reducing visible complexity without sacrificing functionality. This led to a layered UX approach: a default interface that stays extremely simple, with an advanced mode tucked away for technical users. Deliverables included a redesigned overview dashboard, an optimized new profile flow, a scalable Figma component library, and UX proposals for their proxy shop, order history and information architecture. Visually, the direction draws from tools like Linear, Notion, and Stripe, with purple, clean typography, and a decluttered, collapsible sidebar.
Result
A high-end, commercial-grade interface that positions Incogniton as a premium business tool. By optimizing the First-Time User Experience (FTUX) and introducing intuitive navigation and sharp typography, the platform now feels like a tool for its customers.
Next Steps
The designs have been handed off and the first version of the product has already been launched. The focus has shifted to validating the onboarding flow with new (free-tier) users and measuring free-to-paid conversion.
