Laurie Cleuver
Laurie Cleuver is a psychologist offering short-term coaching and self-insight through personal sessions and her "Psychological Passport." As she moved toward a more professional way of working, I helped bring her brand and website up to that same level.
Problem
Laurie's website no longer matched where she was heading. She was shifting to a new way of working and growing into a more professional practice, but her outdated site and visual identity didn't reflect that shift. On top of that, the site was run by an SEO company, so every small change had to go through them, and came with a cost, leaving Laurie with little control over her own website.
Approach
I designed a new logo and visual identity that felt original, credible and personal, fitting for a psychologist whose work is built on trust. From there I built a new website in Framer, giving Laurie full ownership and the freedom to make changes herself going forward, without depending on an agency for every update. The site is structured around how people actually decide to reach out: recognizing themselves in her story, understanding her approach, and feeling confident enough to book a first conversation. I also optimized her photography throughout, so every image loaded fast without losing the warmth that makes her practice feel approachable.
Result
The new website is live, giving Laurie a brand and online presence that finally match her professional growth, plus the freedom to manage and update it herself. Visitors get a clear, fast-loading site that reflects who she is and how she works, making it easier for the right people to recognize themselves in her story and take the first step.
Next Steps
With the new brand and website in place, Laurie is now working with a marketing agency to bring her renewed concept to the audience it was built for.
